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Family Subscription

Mobile / Web

Role Product Designer, Researcher
Product release November, 2024

Designed a family subscription management system that allows users to share features across multiple accounts with transparent billing and intuitive controls.

The Problem: Users wanted to share subscription benefits with family members, but the system only supported individual accounts. The challenge was to create a transparent management system where the owner could manage members without losing control over costs and active periods.

Results: The family subscription became a key growth driver for the ecosystem.

7,700+ New active users (EOP)

5,6M RUB Feature revenue

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